Learning just got a Glowup.

If you’re anything like us, we were tired of signing up for courses from other educators and not actually learning anything. That’s why we created the Glowup challenges—a deep dive into one topic at a time, allowing you to walk away an expert, ready to make real changes in your life and business. We make photography education FUN, actionable, and interactive—no more fluff and no more hidden secrets—and bring along a community that feels like home.

This is education for real people, with real results, so you can find success faster than we did with the knowledge we’re going to teach you. With a combined 25+ years of experience running multiple successful photography businesses, our purpose is to change the photography industry, one Glowup at a time.


Reels, TikTok, algorithms, oh my!

There's so much to keep up with on social media today—not even a teenager's hormones change as fast as the algorithm does! We all know that video is king right now, and guess what—THAT'S OK!

For the Reels & TikTok Glowup, we're bringing in the experts to teach you how to create successful, intentional Reels and TikTok content to attract your ideal clients, vendor teams, and, of course, have fun while doing it!

Enter Persephone Maglaya—yes, she a bad B with a wealth of social media knowledge.

She’s created a successful social media management company and made the algorithm her bitch! During these two days, we will walk through how to shine in a sea of boring, aimless videos all over social media. From planning, keeping your finger on the pulse of the algorithm, and even getting to a point where Instagram pays you for your content, she is giving us a tell-all!

Join us and learn the special secret sauce to creating content that both inspires you and scores you more of the work you want! Don’t let change get you stuck—take social media by the horns and be the rock star we all know you are!

Walk into any situation and confidently create content to use for your Reels and TikToks that will rock the socks off future clients and reignite your love for social media. 


We were so incredibly blown away by Persephone and her team at The Media Socialites that we hired her ourselves. This is a Glowup that you absolutely do not want to miss.

The Lesson Plan

The Lesson Plan


  • Why Reels and TikToks are for you, and why it's time to get on board with them.
  • What makes content stand out and get seen
  • How to handle this wild thing known as the algorithm


  • How to master capturing content in all you do
  • How to showcase your brand and work with video—even if you're not a videographer ;)
  • The best tips and tricks we learned ever since Reels took over Instagram
  • Getting paid for your content (say whaaa!?)
  • Kicking ass on social media!

About Persephone

Persephone is the CEO of The Media Socialites, a social media and influencer management agency, and the creator of The Everyday Vogue and Bridal Vogue. Formerly a top performer at WeddingWire, she’s gone full-time with her businesses, grown her team to 15, and increased her following across Everyday Vogue and Bridal Vogue to over 275k people. When she's not working, Persephone is a wife and mom to twins.

Like...just see for yourself.

We invite you to learn how to Glowup your social media content so you can grow your following and start standing out to your ideal clients.

Become an expert at sharing your brand and your work, and stay relevant in an ever-changing social media world. Nothing feels as good as beating that damn algorithm, and we're going to teach you exactly how! Reels, TikTok, and video content success is at your fingertips!











The Reels & TikTok Glowup 

the branding glowup

Attend the Glowup


  • Attend The Reels & TikTok Glowup live on November 2-3, 2022, at 12:00 pm CST
  • One entry into our giveaway wheel
  • Limited access to the Glowup (ends November 9 at noon CST)

Mastermind + Own the Glowup


Most Popular

  • Attend the Glowup challenge live on November 2-3, 2022, at 12:00 pm CST
  • Lifetime access to the Reels & TikTok Glowup
  • Ten entries into our giveaway wheel
  • Three additional learning opportunities with Jenn + Charla each month
  • Access to the private In the Glow Facebook group
  • Exclusive members-only discounts

Own the Glowup


  • Attend the Glowup challenge live on November 2-3, 2022, at 12:00 pm CST
  • Lifetime access to the Reels & TikTok Glowup
  • Ten entries into our giveaway wheel

This Month's In the Glow Exclusive

Students of our mastermind community will be joined by influencer and social media maven Makeda Saggau-Sackey of Glamazon Diaries.

Makeda has been featured in publications such as Vogue, New York Times, Cosmopolitan, and InStyle and appeared in Netflix's Making the CutAs a tastemaker and body-positive advocate, Makeda shows her readers of all shapes and sizes how to dress for their shape without breaking the bank. She combines luxury and high-street brands into every looks to make style accessible to all.

We are so excited to introduce our students to Makeda, and we can't wait for her to teach us about all that goes into being an influencer and using social media effectively.

Get ready to treat yourself

We like to give stuff away.

Each signup for the Glowup receives an entry to our giveaway (and VIPs or new In the Glow members get 10 entries!). Winners will receive one of the following:

Diptyque candle in our favorite scent 
Giftcard to Jeni's Ice Cream
Gift Card to LUSH
A ticket to a future Develope Academy shoot out
One past Glowup Challenge of your choosing

— You must be in attendance live to win! —


Glowups are mini classes that Develope Academy hosts once a month. We figured, instead of teaching with big, grand gestures and catch-all courses for everything, maybe some topics needed a little more nuance. Consider a Glowup to be your first, second, and third date with whatever topic we are covering. We find that these bite-sized education opportunities help our students to learn more efficiently, more quickly, and with more intention. You can expect each day of education to last 1-2 hours and to have fun while you learn!

How It Works
1. Register for the glowup

After you've signed up and your payment has been processed, you'll receive a link to join our private Facebook group for the Glowup challenge! Once your request has been accepted, make a post introducing yourself!

2. Join us live

We will go LIVE in the Facebook group at 12:00 PM CST on the challenge days! Can't make it at that time? The content will be available in the group for replay until noon (CST) on November 9th!

3. Get lifetime access

Once the content has been removed from the group, VIPs and members of our In the Glow community will receive a link with their lifetime access to the glowup! The course will be available to non-VIP students for purchase as well if they wish!

Meet Charla + Jenn

Honestly. We were just tired of educators not actually teaching people. we are, and we complement each other well. Our combined 25+ years and variety of expertise and experience gives us a unique approach that can affect change for most people in a very impactful way.

Education shouldn't be boring either. We believe that teleprompters and scripts make for a very distant learning experience. So our laid-back but pointed approach to teaching has been said to be "like hanging out with besties with a glass of wine." We are relatable while maintaining the fact that we are successful businesswomen in our industry.

Join us for Charla's world-renowned, film-shooting as she slams you with facts and rap rhymes while changing your life. Jennefer will be backing her up with her Kindred Preset prowess and inspiring ability to make everyone understand their individual importance.

Charla + Jenn have been featured in 


(noun) A highly ambitious person who strives to achieve his or her goals in life, while maintaining a radiant glow both inside and out.

Frequently Asked Questions