Learning just got a Glowup.

If you’re anything like us, we were tired of signing up for courses from other educators and not actually learning anything. That’s why we created the Glowup challenges—a deep dive into one topic at a time, allowing you to walk away an expert, ready to make real changes in your life and business. We make photography education FUN, actionable, and interactive—no more fluff and no more hidden secrets—and bring along a community that feels like home.

This is education for real people, with real results, so you can find success faster than we did with the knowledge we’re going to teach you. With a combined 25+ years of experience running multiple successful photography businesses, our purpose is to change the photography industry, one Glowup at a time.


Do you ever feel intimidated when you begin to think about changing your pricing?

Or maybe you aren't even sure where to begin when it comes to pricing yourself! If we are being honest, when we talk about pricing, we need to talk about the big picture. Our pricing doesn't only affect us; it affects your entire local community. Yes, YOUR pricing has an impact on YOUR community. Wild, right?!

Get ready to learn how to properly price yourself so you can confidently charge what you're worth. We want to teach you how to identify your value in your market, dive into the nitty gritty of the numbers with you, and teach you how to utilize these skills so you never doubt your hourly rate again. We're here to help you build a solid, profitable business!

Let's make that money, honey!


"I booked my highest wedding collection to date"

"Just here to say THANK YOU for the pricing challenge! I booked my highest wedding collection to date this week and feel so encouraged! Jennefer and Charla, I can't thank you enough for the time and energy you spend investing into others and elevating this industry. You guys are the BEST."

 —Sarah R.

The Lesson Plan

The Lesson Plan

Module One
  • Learn the impact that your pricing has on your industry
  • Know when to use packages vs. custom collections
  • Identify your value in your market
  • Know when it's time to raise your prices and how
Module Two
  • Get into the nitty gritty of the numbers
  • Work through the fool-proof model for effectively pricing your talent and time
  • Build packages and collections from the ground up
  • Pricing for planners vs. brides

We invite you to learn how to glowup your pricing and gain the confidence you've been needing to charge what you're worth.

Saying "yes" to a job now at your current pricing is saying "no" to making more with a client you love! It's time to stop losing money because you weren't confidently pricing yourself based on your value. Know what your time is worth and how much money you're actually making!



Glowups are mini classes that Develope Academy hosts once a month. We figured, instead of teaching with big, grand gestures and catch-all courses for everything, maybe some topics needed a little more nuance. Consider a Glowup to be your first, second, and third date with whatever topic we are covering. We find that these bite-sized education opportunities help our students to learn more efficiently, more quickly, and with more intention. You can expect each day of education to last 1-2 hours and to have fun while you learn!

Meet Charla + Jenn

Honestly. We were just tired of educators not actually teaching people. So...here we are, and we complement each other well. Our combined 25+ years and variety of expertise and experience gives us a unique approach that can affect change for most people in a very impactful way.

Education shouldn't be boring either. We believe that teleprompters and scripts make for a very distant learning experience. So our laid-back but pointed approach to teaching has been said to be "like hanging out with besties with a glass of wine." We are relatable while maintaining the fact that we are successful businesswomen in our industry.

Join us for Charla's world-renowned, film-shooting as she slams you with facts and rap rhymes while changing your life. Jennefer will be backing her up with her Kindred Preset prowess and inspiring ability to make everyone understand their individual importance.

Charla + Jenn have been featured in 


The Pricing Glowup 

Join the Glowup


Lifetime Access

  • Immediate access to The Pricing Glowup
  • Two modules
  • 4+ hours of education
  • Lifetime access
  • Access to our exclusive Facebook group for the Glowup
the branding glowup


(noun) A highly ambitious person who strives to achieve his or her goals in life, while maintaining a radiant glow both inside and out.

Frequently Asked Questions