JOIN US LIVE! • MAY 3-4
Be confident in your numbers and never doubt your pricing again.
Build a profitable, sustainable business, and finally, start charging what you're worth. You can find financial freedom without working yourself into the ground!
Join us for this two-day deep-dive into your business's numbers and start charging what you’re worth, allowing you to make more money and run a profitable, sustainable business.JOIN NOW
"I just booked my second wedding above $10k! The first time this happened, my imposter syndrome was telling me that it was by accident. But now that it's happening for a second time, I feel really good! Thank you so much for giving me the confidence and support to charge what I deserve."
Meet Your Educators: Charla Storey & Jennefer Wilson
Our combined 25+ years and variety of expertise and experience gives us a unique approach that can affect change for most people in a very impactful way.
Education shouldn't be boring. We believe that teleprompters and scripts make for a very distant learning experience. So our laid-back but pointed approach to teaching has been said to be "like hanging out with besties with a glass of wine."
We are relatable while maintaining the fact that we are successful businesswomen and wedding photographers in our industry.
Both highly-celebrated photographers, join us for Charla's world-renowned film-shooting as she slams you with facts and rap rhymes while changing your life. Jennefer will come at you with her Kindred Preset editing-prowess and inspiring ability to make everyone understand their individual importance.
If you don’t know your numbers or are simply guessing what you should be charging, this is the Glowup for you!
Whether you're still trying to get your business off the ground or you’ve been hustling for years, you probably still clam up when someone asks what you charge.
At some point in your career, you probably spent an afternoon scouring the internet for your competitors' pricing while building your packages, and you either matched what they charged or slightly undercut them (don't lie—we'll all done it before).
Basically, you just don’t know how to base your pricing on anything other than what you think you should charge, whether that’s based on your local markets or how much experience (or lack thereof) you bring to the table.
You want to stop looking at your bank accounts, only to wonder why that number isn’t growing, despite all the hours you spend hustling. Maybe you're even starting to wonder if running your own business is even worth it anymore.
You also want...
- to be able to charge more for your work and feel confident knowing when and how to raise your prices
- to build a stable, profitable business that helps you reach your financial goals and provide for your families
- to stop worrying about if you're over or undercharging for your service because you’re confident in your rate
- to make more money (and actually get to take a vacation!)
- to stop feeling so anxious about all things finances and be able to focus that energy on showing up for their clients and families instead
- to do all of the above without working all the damn time!
Many photographers don’t actually know their business's finances, because let's be honest—numbers can be intimidating! We doubt many of you got into this field for the math ;) This leads to merely guessing about what you should be charging (or just undercutting your competition because you think that’s the only way to get booked), rather than doing the work to figure out what you should be charging, based on your actual value!
But it's hard (and scary) to figure out the best way to do that all on your own. What if you don't book anything after you raise your prices?
Build a profitable, sustainable business, and never doubt your pricing again.
Attend the live Glowup challenge on May 3-4 and stop hesitating when someone asks for your pricing. You’ll be confident explaining your value to potential clients, and you’ll start making educated decisions about your business’ finances. Start building a sustainable, profitable business, rather than just an expensive hobby.JOIN THE GLOWUP
"I just found out I am PAYING my clients to shoot their wedding! I'm too embarrassed to say how much in the red I am per wedding, but this seriously opened my eyes and made me rethink how I do things in my business!"
The live challenge starts on
After the replays expire on May 10 at 12:00 pm CST, the price goes up to $249!
JOIN US FOR
The Pricing Glowup
Flexible payment options available!
This Month's In the Glow Exclusive:
Pricing Intensives with Charla & Jenn
We're going to tell you everything you need to know about calculating your pricing during this Glowup, but sometimes it's nice to hear it directly from the source, specifically about your business.
This month, Charla & Jenn will review all things pricing for a handful of In the Glow members. Members who are interested in participating will be able to apply to have their pricing reviewed. All other In the Glow members are invited to watch along and ask questions during their peers' intensives!
Join us for this special chance to have your pricing reviewed by Charla & Jenn, exclusive to members of In the Glow only!
Get ready to treat yourself
We like to give stuff away.
Each signup for the Glowup receives an entry to our giveaway—and new In the Glow members get 10 entries!
"Just here to say THANK YOU for the Pricing Glowup! I booked my highest wedding collection to date this week and feel so encouraged! Jennefer and Charla, I can't thank you enough for the time and energy you spend investing into others and elevating this industry. You guys are the BEST."
"When I booked my first wedding at my new worth, I legit cried when it happened. It was honestly the best feeling being recognized for what you know you deserve. I've booked 3 more weddings this week at my new pricing - might book a 4th today! I'm feeling so grateful for Charla and Jenn. I'm finally able to pay myself a livable wage and quit my 9-5 desk job! IF YOU HAVEN'T DONE THE PRICING GLOWUP YET, DO IT."
"Thanks to the Pricing Glowup for making me see my worth! I'm feeling liberated from years of struggle and self-doubt. Of all the Glowups I've done, PRICING was by far the most impactful. Thank you, Charla and Jenn!"
Stop basing your pricing on what you think you should charge. Because your pricing affects both your perceived value and your local industry, it’s essential to determine what you charge based on real data and facts—not guesswork!
In Module 1, we’ll cover:
- The impact that your pricing has on your community
- When to use packages vs. custom collections
- Identifying your value in your market
- When it's time to raise your prices and how to do it
Do you know your business’s numbers and how much you’re actually making? We’ll teach you how to calculate how much time and money goes into each wedding or session you do so you can start charging what you’re worth and restructure your pricing from the ground up.
In Module 2, we’ll cover:
- Understanding the nitty-gritty of your numbers
- The fool-proof model for effectively pricing your talent and time
- Building packages and collections from the ground up
- Pricing for planners vs. brides
Wait... how does a Glowup work again?
This is a virtual, live event where you can learn and ask questions in real time! Watch the replays for a week with general admission tuition, or keep it forever with our two lifetime access options!
After the general admission replays expire, the price goes up to $249!JOIN NOW
1. Register for the glowup
After you've signed up and your payment has been processed, you'll receive a link to join our private Facebook group for the Glowup challenge! Once your request has been accepted, make a post introducing yourself!
2. Join us live
We will go LIVE in the Facebook group at 12:00 PM CST on the challenge days! Can't make it at that time? The content will be available in the group for replay until noon (CST) on May 10th!
3. Get lifetime access
Once the content has been removed from the group, members of our In the Glow community and Subscribe & Keep will receive a link with their lifetime access to the Glowup! The course will be available to non-members for purchase as well for the regular price of $249.
Learning just got a Glowup.
If you’re anything like us, we were tired of signing up for courses from other educators and not actually learning anything.
That’s why we created the Glowup challenges—a deep dive into one topic at a time, allowing you to walk away an expert, ready to make real changes in your life and business.
We make photography education FUN, actionable, and interactive—no more fluff and no more hidden secrets—and bring along a community that feels like home.
This is education for real people, with real results, so you can find success faster than we did with the knowledge we’re going to teach you.
With a combined 25+ years of experience running multiple successful photography businesses, our purpose is to change the photography industry, one Glowup at a time.
JOIN US LIVE
You’ll be confident explaining your value to potential clients, and you’ll start making educated decisions about your business’ finances. Start building a sustainable, profitable business, rather than just an expensive hobby.
The live challenge starts on May 3-4, 2023 at 12:00 pm CST. After the replays expire on May 10, the price goes up to $249!LET'S GLOW
(noun) A highly ambitious person who strives to achieve his or her goals in life, while maintaining a radiant glow both inside and out.
Our students had these questions when they joined. You too?
I don’t shoot weddings. Will this still work for me?
How long will the Glowup be available to watch?
Is it possible to join the Glowup after it's already started?
Can videographers join too?
Where does the Glowup happen?
If I join In the Glow or Subscribe & Keep, where will I access my content?
Maybe math isn’t really your thing, and you get overwhelmed by looking at all the numbers in your business (we relate, don't worry).
Or maybe you’re not getting bookings right now as it is, so you're wondering how you're supposed to raise your prices if you ever hope of getting a client again.
We pride ourselves on being REAL around here. We’re not about to tell you that you should all raise your prices by $10,000 right now and that people will immediately start booking. Frankly, not everyone is at that point in their career yet, and a price jump like that could take some time to see results. But we are going to help you figure out what you should be charging, based on your individual financial goals and business, and how to use that information to build a profitable pricing plan from the ground up that leads to a successful, sustainable business.
Every “yes” you say to a client who doesn’t value your time and talent is a “no” you’re saying to someone who will! Stop living with a scarcity mindset and basing your pricing on what you think you should charge, and start understanding your numbers so you can build a profitable business based on real facts and figures.