Learn how to authentically build relationships with wedding planners, without the icky networking tactics.
Change the trajectory of your business and take it to the next level. Start getting the bookings you’re after and work with teams who just “get” you!
Join us for this two-module deep-dive for photographers to help you build authentic relationships with planners, allowing you to grow your business and work with the teams & clients you love most.
"I am booking my ideal client and have doubled my income! This education changed my business forever."
Meet Your Educators: Charla Storey & Jennefer Wilson
Our combined 25+ years and variety of expertise and experience gives us a unique approach that can affect change for most people in a very impactful way.
Education shouldn't be boring. We believe that teleprompters and scripts make for a very distant learning experience. So our laid-back but pointed approach to teaching has been said to be "like hanging out with besties with a glass of wine."
We are relatable while maintaining the fact that we are successful businesswomen and wedding photographers in our industry.
Both highly-celebrated photographers, join us for Charla's world-renowned film-shooting as she slams you with facts and rap rhymes while changing your life. Jennefer will come at you with her Kindred Preset editing-prowess and inspiring ability to make everyone understand their individual importance.
With Guest Educator
Wendy Kay, Birds of a Feather Events
A former television producer, Wendy transferred her talents from directing live TV to weddings. Over a decade since creating Birds of a Feather Events, she continues to lean on her problem-resolving skills while remaining quick on her feet on event days.
Named a Top Wedding Planner and Event Designer by Martha Stewart Weddings and Best Wedding Planner in America by BRIDES, Wendy really is an "Idea Machine." Whether cozy interiors, artful window displays, or wizardly worlds, Wendy uses her love of set design as inspiration to translate the stories of her clients through unexpected details.
Thriving at creating something from nothing, Wendy welcomes the creative challenge and complex logistics required to (literally) build an event from the ground up. From design conception to collaborating with the creative team and directing the day-of execution, Wendy respects each stage of the wedding planning process, considering the journey just as important as the destination.
Wendy's clients connect to her calm demeanor, sharp wit, and surprising knowledge of pop culture. A diplomatic straight shooter, she guides her clients through potentially sticky situations with transparency, tact, and most importantly—humor.
Today, after 12 years of owning her own planning and design business, much of Wendy's time is focused on educating other vendors on best business practices to transform their own businesses through honesty and "tough love" with Educate | Empower | Encourage.
If you're a wedding photographer who is looking to level up your business and start connecting with the planners and designers who inspire you, this is the Glowup for you!
Maybe you're just getting started in the wedding industry and are looking to start connecting with planners in your area, and you're wondering how to stand out without years and years of experience and fancy accolades.
Or maybe you've been a photographer for awhile now and you have big goals for your business. You want to find your people and start connecting with the creative teams you aspire to work with, but you don’t know the best way to go about it.
You want to have relationships in the wedding industry with planners you love, admire, and trust. You also want...
- to consistently get (and give!) qualified leads
- to feel comfortable and confident approaching new planners without worrying about being slimy or getting shut down
- to start booking the kind of weddings and clients that inspire you
- to stop dealing with clients who don’t value you or your role on the wedding day
- to make connections with people who “get you”
But it's hard to figure out the best way to do that all on your own. What are planners even looking for?
Learn how to authentically build relationships with wedding planners, without the awkward networking tactics.
Change the trajectory of your business and take it to the next level. Start getting the bookings you’re after and work with teams who “get” you.
Start finding “your people” in the wedding industry. You’ll stand out to planners, build natural connections, and get more qualified leads. Change the trajectory of your business and grow together!JOIN THE GLOWUP
"Infectious, understanding, and genius, these two are masters of their craft, something I have seen time and time again on the editorial side of the business. Their brainchild, Develope Academy, is a culmination of that shared expertise—it's a trove of advice, insight, and creativity. What a privilege it is, to learn from these women, these beautiful, vibrant manipulators of light, color, and motion!"
MARTHA STEWART WEDDINGS
“I’ve invested in a lot of education, and a lot of times, content is repeated or watered down because people don’t want to give away their secrets. But Jenn & Charla don’t do that. I’m always learning so much new information from them! They don’t want to hold anything back; they want to engage, and they want to answer all of your questions.”
Every photographer out there is trying to get in with planners, so it can sometimes feel slimy when we’re trying to connect with someone new. But, the planner-photographer relationship is a mutually beneficial one! No more just sliding into a planner’s DMs and asking to grab coffee.
In Module 1, we’ll cover:
- What the planner and photographer relationship should look like
- Why this relationship is so important
- Creating natural and authentic relationships
- What planners want & expect
- What not to do!
Stop getting lost in a sea of photographers all vying for planners’ attention and start standing out to the people you truly vibe with!
In Module 2, we’ll cover:
- Making an impact and standing out
- Building a team and strong working relationship
- Turning relationships into work
- Pitfalls and ick tactics to avoid
Learning just got a Glowup.
If you’re anything like us, we were tired of signing up for courses from other educators and not actually learning anything.
That’s why we created the Glowup challenges—a deep dive into one topic at a time, allowing you to walk away an expert, ready to make real changes in your life and business.
We make photography education FUN, actionable, and interactive—no more fluff and no more hidden secrets—and bring along a community that feels like home.
This is education for real people, with real results, so you can find success faster than we did with the knowledge we’re going to teach you.
With a combined 25+ years of experience running multiple successful photography businesses, our purpose is to change the photography industry, one Glowup at a time.
You’ll learn how to find “your people” in the wedding industry. Start standing out to planners, building natural connections, and getting more qualified leads. Change the trajectory of your business and grow together!
(noun) A highly ambitious person who strives to achieve his or her goals in life, while maintaining a radiant glow both inside and out.
Our students had these questions when they joined. You too?
I haven’t been a wedding photographer very long. Is that okay?
I seriously hate networking and don’t want to feel icky approaching planners. Will this still work for me?
Where does the Glowup happen?
How long will the Glowup be available to watch?
Is there a Facebook community for the Glowup?
Maybe you've tried networking before, but it felt inauthentic to who you are. It also probably didn't lead anywhere, and the relationships (and bookings) you were after never came.
Or maybe you're already connecting with planners, but you're wondering how you can take it to the next level.
We know this works because we’ve done it ourselves. Charla and Wendy built a connection years ago, and now the entire Charla Storey Photography team works with her on a regular basis. We’ve seen firsthand how impactful quality, authentic planner relationships are, and we want that for you too!
We pride ourselves on being REAL around here. We’re not about to give you tactics that lead to fake friendships and ass-kissing.
We may ask you to step outside your comfort zone a bit, but you’ll find it’s worth it once you move past the surface-level connections and start seeing real results in the strength of your relationships (and ideal work coming your way!).