A two-day deep-dive for photographers that shows you how to create new content the right way, so you can elevate your brand and attract dream clients.
JOIN THE GLOWUPJOIN US LIVE! • JULY 5-6
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Effectively create high-quality content and execute an editorial—without wasting more money and time.
Finally starting booking more of your dream clients with the content you create! We'll show you how to identify the best course of action for creating new wedding content that will help you actually achieve your marketing goals.
We'll teach you how to discern whether or not a styled shoot is the move for you and our exact method for creating new content for our wedding biz.
JOIN NOW"This is the only education I've invested in that actually pays off and works!! Plus Charla and Jenn are so hilarious and so easy to learn from!"
—Logan Lyons
Meet Your Educators: Charla Storey & Jennefer Wilson
Our combined 25+ years and variety of expertise and experience gives us a unique approach that can affect change for most people in a very impactful way.
Education shouldn't be boring. We believe that teleprompters and scripts make for a very distant learning experience. So our laid-back but pointed approach to teaching has been said to be "like hanging out with besties with a glass of wine."
We are relatable while maintaining the fact that we are successful businesswomen and wedding photographers in our industry.
Both highly-celebrated photographers, join us for Charla's world-renowned film-shooting as she slams you with facts and rap rhymes while changing your life. Jennefer will come at you with her Kindred Preset editing-prowess and inspiring ability to make everyone understand their individual importance.

Start attracting your ideal clients with a portfolio that fuels your creativity and makes you proud!

Does this sound familiar? You're scrolling on Instagram and seeing all these photographers photographing some seriously gorgeous weddings, and you're wishing you got bookings like those, too.
But how are you supposed to get hired to photograph these stunning luxury events without a portfolio that attracts that type of client?
It feels like you're reminded of that fact every time you look at your website's portfolio page or try to find something new to post on Instagram.
Enter: The Styled Shoot (or editorial, or shootout...you get the picture)
Not all styled shoots are created equally, but we are big believers that a well-done editorial can do big things for your business.
And maybe you're one of the lucky few who have had a great experience at a styled shoot in the past, but you know you can take it to the next level.
Or maybe you've even planned your own shoot (or thought about it, at least), and the feeling of overwhelm made you never want to attempt it again.
But most likely, you're one of the many photographers out there who invested your hard-earned dollars and time into a shoot that you hoped would bring in actual bookings but just left you with a handful of photos that your ideal clients and planners can spot as fake from a mile away.
If you don’t know what it is that luxury clients are actually looking for in a photographer and know how to make that translate in the images you present, attending the wrong styled shoot or planning one on your own could actually be doing more harm than good.
We all know that you have to show what you want to photograph in your portfolio and across all your social channels.
Want luxury clients with impeccable design and big budgets? You have to show the work that will attract those couples.
It won't come as any surprise to you that a styled editorial could be a great way to get the content you're after.
But when it comes to making financial investments into marketing content for your business, you want to be sure the shoot you're investing in is going to actually pay off—whether you're registering for a shoot put on by someone else, or you're taking on the challenge of planning your own.
Instead of spending tons of money attending the wrong styled shoots that aren't actually bringing in work, wouldn't it be a dream if you could utilize a styled shoot to...
- level up your portfolio
- market to your ideal clients
- actually have the space to get creative for once?!


Learn how to do a styled shoot or editorial the right way so you can elevate your brand and market your business!
Attend the live Glowup challenge on July 5-6 and start attracting your ideal clients with a portfolio that fuels your creativity and makes you proud!
Commit to showing up for this two-day virtual event so you can engage with the content and ask questions live. You’ll be equipped with 4+ hours of education ready to be implemented right away.
JOIN THE GLOWUP"I am booking my ideal client and have doubled my income! This education changed my business forever."
—Michelle Lippert
The live challenge starts on
July 5-6
After the replays expire on July 12 at 12:00 pm CST, the price goes up to $249!
JOIN US FOR
The Styled Shoots & Editorials Glowup
Flexible payment options available!
Get ready to treat yourself
We like to give stuff away.
Each signup for the Glowup receives an entry to our giveaway—and new In the Glow members get 10 entries!
"I cannot even begin to tell you how helpful this education has been for me! I’ve taken a ton of courses over the last few years, from huge industry names, and never felt like I really got anything from them. I’ve taken every single Glowup and have gained more knowledge this last year than I ever thought possible, all while laughing and making ‘that’s what she said’ jokes. I cannot thank you enough for this Jenn and Charla!"
—Vanessa Hermanns

DAY ONE
If you're looking at your portfolio and feeling a disconnect between what you're currently putting out there and what your ideal clients are looking for, a styled shoot or editorial could be the move to get the fresh images you’re after! But how do you actually go about it?
In this module, we’ll show you how to invest in content creation without wasting your money and time on things that don’t actually move the needle in your business.
You'll learn:
- The skinny on what styled shoots and editorials are all about
- Why we do styled shoots and editorials
- The difference between a styled shoot and an editorial
- What the big deal is
DAY TWO
Okay, now you’re on board for using a styled shoot or editorial to create new content for your biz! But how do you actually make it happen?! We’ll give you our step-by-step plan for doing a styled shoot the right way so you can elevate your brand and market your business!
You'll learn:
- How to do styled shoots and editorials, the right way
- Using a styled shoot or editorial for marketing
- Elevating your brand with a styled shoot or editorial
- Reasons to do a styled shoot or editorial
- When to avoid a styled shoot or editorial

Wait... how does a Glowup work again?
This is a virtual, live event where you can learn and ask questions in real time! Watch the replays for a week with general admission tuition, or keep it forever with our two lifetime access options!
After the general admission replays expire, the price goes up to $249!
JOIN NOW1. Register for the glowup
After you've signed up and your payment has been processed, you'll receive a link to join our private Facebook group for the Glowup challenge! Once your request has been accepted, make a post introducing yourself!
2. Join us live
We will go LIVE in the Facebook group at 12:00 PM CST on the challenge days! Can't make it at that time? The content will be available in the group for replay until noon (CST) on July 12th!
3. Get lifetime access
Once the content has been removed from the group, members of our In the Glow community and Subscribe & Keep will receive a link with their lifetime access to the Glowup! The course will be available to non-members for purchase as well for the regular price of $249.

Learning just got a Glowup.
If you’re anything like us, we were tired of signing up for courses from other educators and not actually learning anything.
That’s why we created the Glowup challenges—a deep dive into one topic at a time, allowing you to walk away an expert, ready to make real changes in your life and business.
We make photography education FUN, actionable, and interactive—no more fluff and no more hidden secrets—and bring along a community that feels like home.
This is education for real people, with real results, so you can find success faster than we did with the knowledge we’re going to teach you.
With a combined 25+ years of experience running multiple successful photography businesses, our purpose is to change the photography industry, one Glowup at a time.
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JOIN US LIVE
JULY 5-6
Commit to showing up for this two-day virtual event so you can engage with the content and ask questions live. You’ll be equipped with 4+ hours of education ready to be implemented right away.
The live challenge starts on July 5-6, 2023 at 12:00 pm CST. After the replays expire on July 12, the price goes up to $249!
LET'S GLOW
glowgetter
(noun) A highly ambitious person who strives to achieve his or her goals in life, while maintaining a radiant glow both inside and out.
Our students had these questions when they joined. You too?
How long will the Glowup be available to watch?
Is it possible to join the Glowup after it's already started?
Where does the Glowup happen?
If I join In the Glow or Subscribe & Keep, where will I access my content?
Start attracting your ideal clients with a portfolio that fuels your creativity and makes you proud!
SIGN ME UPThere are tons of people putting on “luxury” styled shoots out there (hell, there are even whole companies dedicated to just that!), so how do you know if those are actually going to bring you real, paying clients?
Lots of people have told us that they've invested in a styled shoot before, but it ended up being a huge waste of time and money. If that's you, you may be wondering if it's your only option for creating new content to level up your portfolio.
We truly believe that the right styled shoot or editorial can actually move the needle in your business. (That’s one of the reasons why—in full transparency—we host several shoots each year!)
But there are a lot of factors that go into what makes a specific shoot “right” for you and your business. We’re going to dive into all of that together!
We’re also going to show you how we go about planning our own editorials. Not every styled shoot put on by someone else is going to be your best option (but sometimes it is!), so we’ll give you an overview of how to practically plan one of your own.
The truth is, you can't just sit around and keep waiting for your dream unicorn client to come along and book you, despite not having a portfolio that is actively attracting them.