Learning just got a Glowup.

If you’re anything like us, we were tired of signing up for courses from other educators and not actually learning anything. That’s why we created the Glowup challenges—a deep dive into one topic at a time, allowing you to walk away an expert, ready to make real changes in your life and business. We make photography education FUN, actionable, and interactive—no more fluff and no more hidden secrets—and bring along a community that feels like home.

This is education for real people, with real results, so you can find success faster than we did with the knowledge we’re going to teach you. With a combined 25+ years of experience running multiple successful photography businesses, our purpose is to change the photography industry, one Glowup at a time.


Grassroots marketing will grow your business, but that won’t happen without an incredible client experience!

You've scored a new booking, and you feel on top of the world! But where do you go from here? Don't panic, but now is when the work begins! We need to make sure that your client has an incredible experience with you and ensure they turn into a raving fan of you and your business!

That's where the Client Experience Glowup comes to save the day! There is no one else out there teaching photographers how to create an experience that impresses, wows, and delights your clients, their friends, and family. Learn how we create a streamlined system to make your clients feel like a million bucks with every interaction they have with you.

A killer client experience is essential for every business owner. Get ready to create a bespoke experience that moves your clients from beginning to end that leaves them raving about you to everyone they know!


"You have changed my business and my life. Jennefer and Charla, I love you guys, and I love this group. Thank you for creating this community and for being so present with us."

 —Ashlee C.
Join us live

October 5-6, 2022

Videos will be available to rewatch until October 12 at noon CST

The Lesson Plan

The Lesson Plan


  • Learn why the client experience is VITAL to your business. Like seriously, you cannot be without one.
  • We’re going to teach you about the importance of grassroots marketing and how it can make or break your business.
  • Learn why we call everyone “clients” (instead of “customers”) and how that affects their experience!
  • Yes, we’re gonna talk about the saying “The customer is always right.” (Hint: they will be, and so will you if you have the right client experience plan.)
  • How to handle unhappy clients, complaints, and situations. 


  • Learn how to create a curated and bespoke client experience that they will RAVE about for years to come!
  • Customize your client experience to work for your ideal clients, planners, and more.
  • Create the kind of environment that encourages your clients to recommend you to everyone they know!
  • Set up a smooth experience that moves your clients from the beginning to the end of your journey together.

People won’t remember what you said or did, but they will remember how you made them feel!

This Glowup may be one of the most important ones that we teach because a great client experience will help you to reach levels you never thought possible with your clients and will help you make sure that they LOVE working with you! We don’t have any control over what our clients say about us, or do we? The Client Experience Glowup will help you learn how to give your business the best rooftop for your client to sing your praises from!


The Client Experience Glowup 

the branding glowup

Attend the Glowup


  • Attend the Client Experience Glowup live on October 5-6, 2022, at 12:00 pm CST
  • One entry into our giveaway wheel
  • Limited access to the Glowup (ends October 12 at noon CST)

Mastermind + Own the Glowup


Most Popular

  • Attend the Glowup challenge live on October 5-6, 2022, at 12:00 pm CST
  • Lifetime access to the Client Experience Glowup
  • Ten entries into our giveaway wheel
  • Three additional learning opportunities with Jenn + Charla each month
  • Access to the private In the Glow Facebook group
  • Exclusive members-only discounts

Own the Glowup


  • Attend the Glowup challenge live on October 5-6, 2022, at 12:00 pm CST
  • Lifetime access to the Client Experience Glowup
  • Ten entries into our giveaway wheel

This Month's In the Glow Exclusive

In case you didn't know, we love Spooky Season around here. And in honor of this Glowup happening right at the beginning of October, this month's In the Glow exclusive is all about Scary Client Stories.

Join us where we share some of the scariest moments of our career—whether that's dealing with bridezillas (or worse, mother-of-the-bride-zillas) or a mistake we made—and how we overcame them. Plus, we're even opening it up to our students to share their own scary stories anonymously for a good laugh and to remind each other that we're all human.

Get ready to treat yourself

We like to give stuff away.

Each signup for the Glowup receives an entry to our giveaway (and VIPs or new In the Glow members get 10 entries!). Winners will receive one of the following:

Diptyque candle in our favorite scent 
Giftcard to Jeni's Ice Cream
Gift Card to LUSH
A ticket to a future Develope Academy shoot out
One past Glowup Challenge of your choosing

— You must be in attendance live to win! —


Glowups are mini classes that Develope Academy hosts once a month. We figured, instead of teaching with big, grand gestures and catch-all courses for everything, maybe some topics needed a little more nuance. Consider a Glowup to be your first, second, and third date with whatever topic we are covering. We find that these bite-sized education opportunities help our students to learn more efficiently, more quickly, and with more intention. You can expect each day of education to last 1-2 hours and to have fun while you learn!

How It Works
1. Register for the glowup

After you've signed up and your payment has been processed, you'll receive a link to join our private Facebook group for the Glowup challenge! Once your request has been accepted, make a post introducing yourself!

2. Join us live

We will go LIVE in the Facebook group at 12:00 PM CST on the challenge days! Can't make it at that time? The content will be available in the group for replay until noon (CST) on October 12th!

3. Get lifetime access

Once the content has been removed from the group, VIPs and members of our In the Glow community will receive a link with their lifetime access to the glowup! The course will be available to non-VIP students for purchase as well if they wish!

Meet Charla + Jenn

Honestly. We were just tired of educators not actually teaching people. we are, and we complement each other well. Our combined 25+ years and variety of expertise and experience gives us a unique approach that can affect change for most people in a very impactful way.

Education shouldn't be boring either. We believe that teleprompters and scripts make for a very distant learning experience. So our laid-back but pointed approach to teaching has been said to be "like hanging out with besties with a glass of wine." We are relatable while maintaining the fact that we are successful businesswomen in our industry.

Join us for Charla's world-renowned, film-shooting as she slams you with facts and rap rhymes while changing your life. Jennefer will be backing her up with her Kindred Preset prowess and inspiring ability to make everyone understand their individual importance.

Charla + Jenn have been featured in 


(noun) A highly ambitious person who strives to achieve his or her goals in life, while maintaining a radiant glow both inside and out.

Frequently Asked Questions