Learning just got a Glowup.
If you’re anything like us, we were tired of signing up for courses from other educators and not actually learning anything. That’s why we created the Glowup challenges—a deep dive into one topic at a time, allowing you to walk away an expert, ready to make real changes in your life and business. We make photography education FUN, actionable, and interactive—no more fluff and no more hidden secrets—and bring along a community that feels like home.
This is education for real people, with real results, so you can find success faster than we did with the knowledge we’re going to teach you. With a combined 25+ years of experience running multiple successful photography businesses, our purpose is to change the photography industry, one Glowup at a time.
It’s time for your branding to get a glowup!
JOIN THE GLOWUP
The world would say that branding...
is your logo, website and brand colors. That branding only exists in the visual presence your business presents to the world.
But did you know branding is ALL of those things and so much more?
A well-defined brand can convey trust, bring excitement, and even inspire. Brands that are curated with your voice and vision in mind, will attract your ideal client and even deter the ones you can live without. A brand is your voice, amplified.
We can’t wait to teach you how to turn up the volume and say “hello” to the brand of your dreams.
The Lesson Plan
That's SO on brand.
- What are the elements of branding?
- What does a “brand” mean to you?
- How does branding impact your business?
- Who is a “brand” really for?
- What is brand loyalty and longevity and how do you cultivate them?
- What is your brand message?
- Who are you and what do you do?
Did someone say "brand new?"
- How do you actually choose your brand? (Colors, fonts, layouts, etc.)
- How can you stand out in a sea of people in your industry?
- How does your work impact the power of your brand?
- How to analyze your market and competitors to ensure your brand is uniquely you!
Having a strong brand creates quality, consistency, and longevity. A brand that is easily recognizable is one worthy of a client's investment.
WHAT IS A GLOWUP?
We figured, instead of teaching with big, grand gestures and catch-all courses for everything, maybe some topics needed a little more nuance in a mini-course format. Consider a Glowup to be your first, second, and third date with whatever topic we are covering. We find that these bite-sized education opportunities help our students to learn more efficiently, more quickly, and with more intention. You can expect each Glowup to include around 4 hours of education and to have fun while you learn!
Meet Charla + Jenn
Honestly. We were just tired of educators not actually teaching people. So...here we are, and we complement each other well. Our combined 25+ years and variety of expertise and experience gives us a unique approach that can affect change for most people in a very impactful way.
Education shouldn't be boring either. We believe that teleprompters and scripts make for a very distant learning experience. So our laid-back but pointed approach to teaching has been said to be "like hanging out with besties with a glass of wine." We are relatable while maintaining the fact that we are successful businesswomen in our industry.
Join us for Charla's world-renowned, film-shooting as she slams you with facts and rap rhymes while changing your life. Jennefer will be backing her up with her Kindred Preset prowess and inspiring ability to make everyone understand their individual importance.